About us
HOOK - Tech Experiential Solutions

Our expertise is to create tech-enabled solutions for brands to enhance customer experience. We use state of the art technologies to help brands interact with the right consumers.

We are a part of Vibgyor Group, one of India’s foremost Experiential Marketing Agencies that collaborates with brands to create world-class events and experiences that WOW audiences. Know more

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sales@hookexperiential.com

CHANGE THE WAY YOU ENGAGE WITH YOUR CUSTOMERS!

1. Why Switch to Smart Retail?

Smart Retail provides an opportunity for brands to create unique experiences. By investing in experiential retail, you’re giving consumers more reasons to walk into your store and spend quality time experiencing what your brand has to offer.

2. How does Experiential Retail help in consumer experience ?

Customers now look for a combination of both entertainment and retail. The customer now expects the store to know their likes and dislikes and provide them a personalized and tech-enabled experience. A whopping 78% of buyers say they expect personal and customized service when they shop. Historically, this has been provided in-store, whether that be with one-on-one service or the tech-enabled solutions.

3. Does Technology help in achieving sales?

Yes, technology is the new way of living and undoubtedly it helps in achieving sales. Technology has transformed the traditional retail experience into a ‘Phygital’ experience. Emerging smart technologies like AR, VR, Smart Sensors etc have allowed brands to create unique experiences and create connections with their customers thus leading to sales conversion.

4. How smart retail offers the digital reach?

Definitely, Smart retail has some additional benefits which also includes the digital reach. Here having the benefit of linking the social campaigns with the digital platforms, thus helps in getting good digital reach. Smart Retail offers in-depth analytics to utilize the data of getting actionable insights.

Our Offerings

Our Services are mainly divided into 3 categories
Girl in a jacket

Attract

Installations that help you grab the customer's eyeballs, are designed and placed strategically to get you the desired attention

Girl in a jacket

Engage

Two-way interaction through technologies are always gripping and allow you to tell a brand story and let your users engage with your brand

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Utility

Minimal setups that help you ease the retail experience and provide a seamless buying experience to your customers

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Get. Set. Hook!

MISSION IS TO BUILD A SMART BRIDGE BETWEEN
BRANDS AND CONSUMERS THROUGH
TECH EXPERIENTIAL SOLUTIONS!

MEET THE TEAM



Advantages of smart retail



  • 90%

    Percentage of sale by
    using tech-solutions

  • 56%

    Percentage of
    Brand Recall

  • 18%

    Increase percentage of
    SKU’S visibility

  • 86%

    Technology Vision
    in retail



The HOOK Advantage

  • By using next-edge technologies we offer WOW experiences to the consumers.

  • We help in creating an impactful Point of sale for brands by setting up engaging and impactful communication channels at the stores that can have an immediate as well as a lasting impact on the customers.

  • We offer a benefit of linking the social campaigns with the digital platforms, thus helps in getting good digital reach.

  • Our most of the Experiential Solutions and offerings are Post Covid Solutions that offer minimal touch experiences.

  • By using next-edge technologies we offer WOW experiences to the consumers.

  • We help in creating an impactful Point of sale for brands by setting up engaging and impactful communication channels at the stores that can have an immediate as well as a lasting impact on the customers.

  • We offer a benefit of linking the social campaigns with the digital platforms, thus helps in getting good digital reach

  • Our most of the Experiential Solutions and offerings are Post Covid Solutions that offer minimal touch experiences.

  • By using next-edge technologies we offer WOW experiences to the consumers.

  • We help in creating an impactful Point of sale for brands by setting up engaging and impactful communication channels at the stores that can have an immediate as well as a lasting impact on the customers.

  • We offer a benefit of linking the social campaigns with the digital platforms, thus helps in getting good digital reach

  • Our most of the Experiential Solutions and offerings are Post Covid Solutions that offer minimal touch experiences.

HOOK SPACE!

Vibgyor Introduces ‘Hook Experiential’ Offering Tech-based Retail Solutions

Vibgyor Brand Services has announced the launch of tech-enabled retail services platform ‘Hook Experiential’.

Read More

24 Nov

Experiential Marketing Is The Future Of Retail

Traditional marketing simply doesn’t cut it anymore. While many companies continue to spend on TV ads, billboards, flyers or even podcast ads, there is no doubt that experiential marketing is the way to go.

Read More

30 Sep

Implementing Experiential Retail: 7 Stores That are Doing It Right

When it comes to in-store shopping, the experience counts just as much as the sale. When consumers can go online and buy just about everything, you need to provide them with a solid value proposition

Read More

27 Jul

Visit our experience center now!

HOOK with Infinite possibilities

HOOK offers infinite possibilities which are high on consumer experiences. The In-house developed exciting products which merge technology and content to create an unforgettable brand experience.
The set of futuristic products have the potential to take the marketing game a notch higher and make product advertising fun and interactive for the end consumers.

Contact
HOOK Expert

Let’s discuss and create your brand smarter with us!